Marketing Manager UK

About Academy of the Digital Industries

Founded in 2018, Academy of Digital Industries is a progressive education platform built around the concept of the workshops and masterclasses. Alumni of more than 30 000 students around the globe form a powerful and influential network. Each of those digital wizards leads and inspires others to challenge convention and create positive change in the work they do every day.

At the end of 2023, ADI partnered with Tether to launch the Tether.Edu initiative, combining our vision and strategy, we will become one of the best edu-tech platforms in the world. This collaboration marks another milestone for both ADI and Tether, the company operating the first and most widely used stablecoin, USDt.

Our personalized and multidimensional approach to education dissolves barriers between disciplines and helps to nurture progressive minds.

Our unique educational approach is paired with the rigorous training workshops organized by the practicing experts, with hands-on experiences at leading brands, products and game-changing organizations around the globe.

Role Overview

Are you a creative mastermind with a knack for crafting compelling digital content? Academy of Digital Industries is looking for an ambitious, creative, and data-driven Content Manager to join our growing team in the UK division.
In this key role, you will be a pivotal member of the digital team, focusing on content strategy, planning, and execution while collaborating with the core team on global campaigns. Your expertise will ensure that our content aligns with organizational goals, resonates with target audiences, and effectively drives engagement and conversions.

Main Responsibilities

• Recruit, manage, and mentor a high-performing team of Marketing professionals in the UK division.
• Propose, lead, and implement a marketing and content strategy that will elevate Academy of Digital Industries in the UK market.
• Create a content strategy that resonates with the UK audience and manage publishing across various platforms – from engaging videos to informative articles.
• Introduce Academy of Digital Industries to the UK market through original ideas, testing, and innovation
• Track and analyze KPIs to measure campaign performance and identify areas for improvement.
• Analyze competitors and identify new opportunities for ADI to differentiate itself.
• Collaborate with different teams to ensure the content aligns with company goals.
• Provide reports to the core team.

• 4+ years of proven experience as a Social Media Manager, Content Strategist, Marketing Manager.
  

• Excellent English communication skills.
  

• Extensive knowledge of content strategy creation and execution.

• Strong understanding of various social media platforms, their audiences, and best practices, such as Meta, LinkedIn, TikTok, YouTube, etc.

• Deep understanding of digital marketing channels, including SEM, social media, email marketing, and content marketing.

• Familiar with task management platforms (Monday.com, Trello, etc.).

• Excellent analytical skills and data-driven decision-making abilities.

• Strategic planning and excellent time management skills.

• Proven ability to lead and motivate a high-performing team.

• Excellent communication, presentation, and collaboration skills.

• Experience in video content creation is desirable but not mandatory.

What do we offer?

• Friendly working environment (We're dead serious!)

• Work self-reliantly

• Unlimited access to our platform's courses (and discounts for family members)

• Internal Learning and development Programs

• Attractive Referral Program

• Paid Time Off