Senior Digital Advertiser

About Academy of the Digital Industries

Founded in 2018, Academy of Digital Industries is a progressive education platform built around the concept of the workshops and masterclasses. Alumni of more than 30 000 students around the globe form a powerful and influential network. Each of those digital wizards leads and inspires others to challenge convention and create positive change in the work they do every day.

At the end of 2023, ADI partnered with Tether to launch the Tether.Edu initiative, combining our vision and strategy, we will become one of the best edu-tech platforms in the world. This collaboration marks another milestone for both ADI and Tether, the company operating the first and most widely used stablecoin, USDt.

Our personalised and multidimensional approach to education dissolves barriers between disciplines and helps to nurture progressive minds.

Our unique educational approach is paired with the rigorous training workshops organised by the practising experts, with hands-on experiences at leading brands, products and game-changing organisations around the globe.

Role Overview

We’re seeking a highly skilled and data-driven Senior Digital Advertiser to join our core marketing team at ADI. 

The ideal candidate will have a deep understanding of Digital Marketing strategies and tools, along with a proven track record of delivering successful campaigns across various platforms and markets.

This role requires advanced expertise in tracking, data analysis, and performance measurement, ensuring that campaigns are not only creative but also analytically driven to achieve outstanding results.

Main Responsibilities

• Develop and implement Digital Marketing strategies that align with target audiences and markets to achieve business goals.

• Manage and optimize paid advertising campaigns across various platforms, including Google Ads, Facebook Ads, TikTok, Instagram, YouTube, LinkedIn, and others.

• Conduct A/B testing, monitor results, and track and analyze KPIs to assess campaign effectiveness and make data-driven recommendations.

• Lead the planning, execution, and optimization of complex digital advertising campaigns across multiple platforms.

• Develop and manage Digital Marketing budgets, ensuring efficient allocation of resources.

• Create detailed reports using various tools to track and evaluate campaign performance.

• Focus on tracking, data analysis, and performance measurement.

• +4 years of experience in Digital Marketing, with a strong emphasis on paid advertising.

• Fluency in English.

• Proven track record of managing and optimizing large-scale Digital Marketing campaigns for international markets.

• Deep understanding of major advertising platforms, including Google Ads, Facebook Ads, LinkedIn, TikTok, DSPs, and others.

• Data Analysis approach and performance measurement.

• Excellent knowledge of tracking tools such as GTM, GA4, etc.

• Strong analytical and problem-solving skills.

What do we offer?

• Friendly working environment (We're dead serious!)

• Remote or Hybrid

• Work self-reliantly

• Unlimited access to our platform's courses (and discounts for family members)

• Internal Learning and development Programs

• Attractive Referral Program

• Paid Time Off