Senior Copywriter GEO

About Academy of the Digital Industries

Founded in 2018, Academy of Digital Industries is a progressive education platform built around the concept of the workshops and masterclasses. Alumni of more than 30 000 students around the globe form a powerful and influential network. Each of those digital wizards leads and inspires others to challenge convention and create positive change in the work they do every day.

At the end of 2023, ADI partnered with Tether to launch the Tether.Edu initiative, combining our vision and strategy, we will become one of the best edu-tech platforms in the world. This collaboration marks another milestone for both ADI and Tether, the company operating the first and most widely used stablecoin, USDt.

Our personalised and multidimensional approach to education dissolves barriers between disciplines and helps to nurture progressive minds.

Our unique educational approach is paired with the rigorous training workshops organised by the practising experts, with hands-on experiences at leading brands, products and game-changing organisations around the globe.

Role Overview

We’re looking a talented, experienced writer to join our Marketing team as a Senior Copywriter. As a member of the creative team, the Senior Copywriter will write and edit content for a variety of projects (including web, mobile, video, and social media), working closely with the content and design teams to brainstorm ideas, develop concepts, and articulate messaging.

Main Responsibilities

• Execute creative briefs provided by the campaign manager and content strategist, ensuring alignment with campaign goals, audience insights, and strategic objectives.
• Develop and refine content for social media, email campaigns, digital ads, and video scripts, ensuring consistency with brand voice and overall objectives.
• Collaborate with designers to conceptualize the visual direction of campaigns, ensuring a cohesive, engaging narrative across all content.
• Partner with Marketing Operations to ensure copy adheres to formatting standards, optimized length, and keyword strategies to enhance SEO and performance.
• Work closely with Digital Marketing teams to seamlessly integrate short-form content into broader campaign assets.
• Craft concise, compelling copy for advertising and media that drives engagement, demand, and lead-generation efforts throughout the entire marketing funnel.

• Exceptional communication skills in both Georgian and English.
• Over 4 years of demonstrated experience as a Senior Copywriter or Content Creator.
• Proven ability to write clear, engaging short-form content for ads and media channels, driving both engagement and conversions.
• Quick to adapt and learn industry-specific language and audience insights, ensuring messaging remains relevant and impactful.
• Collaborative and team-oriented, with a focus on aligning short-form content with larger campaign objectives.
• Strong organizational skills, adept at managing multiple projects and meeting deadlines in a fast-paced environment.
• Extensive expertise in creating and executing social media strategies.
• Proficient in task management platforms (e.g., Monday.com, Trello, etc.).
• Data-driven mindset with experience in content analytics and optimization.
• Excellent strategic planning and time management abilities.
• Strong communication, presentation, and collaboration skills.

What do we offer?

• Friendly working environment (We're dead serious!)

• Work self-reliantly

• Hyrbid/remote

• Unlimited access to our platform's courses (and discounts for family members)

• Internal Learning and development Programs

• Attractive Referral Program

• Paid Time Off