Social Media Manager CZ

About XPUP

XPUP was born out of a simple need: we couldn’t find enough professionals with the right digital skills, so we decided to train them ourselves. 

What started in 2018 as a grassroots initiative in Tbilisi has evolved into a global Edtech platform with over 30,000 alumni. 

Our programs are built by experts, designed around real world demands, and delivered in an environment of collaboration, curiosity, and growth.

In 2023, we partnered with Tether to take our mission global, expanding access to practical, career-boosting education for learners everywhere. Today, we’re building the next generation of digital professionals: marketers, designers, coders, and creators who don’t just want a job, they want to make an impact. 

We’re guided by values we truly live by: putting people first, staying curious, doing excellent work, and taking ownership. 

And we’re just getting started.

Role overview

You will be the driving force behind our Marketing communication in the Czech and Slovak markets.

Your main focus will be creating engaging content that resonates with local audiences and brings our brand to life across different channels. 

You'll work closely with key stakeholders (General Manager, Head of Digital, and Brand Strategist) to define the overall direction and priorities, while taking ownership of content creation, campaign execution, and strengthening our local brand presence.

What you'll do

• Create engaging content for Social Media, website, email campaigns, landing pages, and other marketing channels (this role is hands-on, you'll create content yourself, not just brief others!)

• We're looking for someone comfortable representing the brand through videos, events, community activities, and social media content whenever it adds value.

• Develop creative campaign concepts tailored to Czech and Slovak audiences.

• Write compelling copy in Czech for digital campaigns and marketing materials.

• Brief designers and collaborate with them to produce high-quality creative assets.

• Manage and maintain our Social Media presence, ensuring consistent communication and engagement.

• Plan and coordinate content calendars and Marketing campaigns.

• Analyze content performance and provide recommendations for continuous improvement.

• Conduct competitor research and identify trends, content opportunities, and new ideas.

• Identify, establish, and develop strategic partnerships to expand our presence in the Czech and Slovak markets.

• Represent ADI at industry events, meetups, and community gatherings to strengthen brand awareness.

• Work closely with the General Manager to ensure all marketing activities align with business objectives.

• 3+ years of experience in content marketing, social media, or digital marketing.

• Excellent copywriting skills in Czech, with the ability to adapt tone of voice across different channels.

• Strong understanding of Czech audiences and what content performs well locally.

• Experience creating content for social media and digital campaigns.

• Experience creating, filming, and editing short-form video content for platforms such as Instagram Reels, TikTok, Facebook, and YouTube Shorts.

• Proficiency with video editing tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, Canva, or similar.

• A strong understanding of social media trends, storytelling, and platform-specific best practices, with the ability to create engaging, high-performing content.

• Experience working with designers and preparing creative briefs.

• A creative mindset combined with the ability to use data and insights to improve performance.

• Strong organizational skills and the ability to manage multiple projects simultaneously.

• Proficient level Czech (C2) and sufficient professional English to communicate with the international team.

• A proactive mindset - you enjoy taking ownership and bringing ideas to life.

What do we offer?

• Friendly working environment (We're dead serious!)

• Work self-reliantly

• Remote work mode

• Part Time

• Unlimited access to our platform's courses (and discounts for family members)

• Paid Time Off